Our Caring Nannies staff is excited about the 2015 APNA annual conference starting this week in Scottsdale at the FireSky Resort and Spa. We have motivating and insightful speakers. We’re looking forward to meeting first-timers as well as old friends, and even more we’re excited about learning how to hone our skill-sets so we can improve our nanny and domestic staffing service and better serve our families. APNA is a highly principled organization made up of hard-working, smart and creative industry leaders and we are proud to be a part of it. Caring Nannies is happy to be a sponsor this year.
Conference Speaker Spotlight: Rosalind Prather
Rosalind Prather is a Trusting Connections Co-Founder, a nanny placement agency and sitter service based in Tucson, Arizona. She helped grow Trusting Connections from a small 2-woman operation to a growing full-service agency of over 60 employees and oversaw the agency’s expansion into the Southlake, Texas market. She currently serves as the Marketing and Client Relations Director and travels between Texas and Arizona to head the marketing and sales efforts of both locations.
Rosalind is above all, the proud mother of two girls and has a deep understanding of the joys and struggles of family life and parenting. As a successful “momtrepreneur,” Rosalind is very passionate about sharing her insights with aspiring woman business owners to inspire them to believe that being a mom and a business owner is a beautiful possibility.
Rosalind will lead attendees in Anatomy of a Successful Sales Call on Saturday,
We were incredibly disappointed to hear the story of the nanny in Georgia that is alleged to have committed identity theft. It was no surprise to find out that the family in this case did not use an agency approved by the Association of Premier Nanny Agencies. No matter how you do it, hiring a nanny can be tricky and often very complicated. But hiring on your own (without an agency that can provide deep industry knowledge) dramatically increases the odds of a negative outcome. It’s like going to Las Vegas and playing the roulette wheel: it is 100% predictable that the outcome is unpredictable.
We all know that life is fraught with risk. There is always a degree of risk in any hiring effort. But, the vast majority of nanny candidates are safe and honest. And, finding a great nanny for your children is like winning the lottery. Everybody wins if we do this right. The key questions here are twofold. One, how much risk tolerance should I have in hiring a nanny? Second, how best to minimize and manage the risk?
The answer to the first question is obvious to most. You should have less tolerance for risk when it comes to your children’s welfare. So, how do you minimize/manage the risk in the hiring process? There are many fantastic Agencies out there that specialize in this very thing.
The Association of Premier Nanny Agencies advocates working with a professional agency that carries the APNA stamp of approval. These agencies specialize in reading between the lines and expertly identifying those caregivers who are safe and those who are not. The most secure route is to let the Agency direct your hiring process from top to bottom and facilitate the most intense series of background checks available. One critical factor that sets agencies apart from online listing sites is that APNA agencies meet their candidates in person. Placement fees for this type of service are not small. But try to make it happen, understanding that you are investing in a fantastic caregiver for the most important people in your life. The dividends will be huge. To lead the life you want, can you afford not to do it this way? But if you can’t do this, you can usually still work with your Agency of choice to vet a caregiver after you have done a search on your own. Bottom line: Have an APNA approved agency involved in this process. You won’t regret it.
Thank you to our partners at APNA for this guest blog
The INA has just released the results of their 2014 Nanny Salary and Benefits Survey. Are you paying your nanny enough?.
Am I paying my nanny appropriately? To answer this question, the International Nanny Association has released the results of their 2014 Nanny Salary and Benefits survey, done in conjunction with Survey Design & Analysis, a professional research firm.
The purpose of this annual survey is to collect data on the state of the nanny industry, to see if the profession is keeping up with the economic gains in the US. A new twist is that for the first time, the survey included international data, especially from Australia. Australian salaries are a bit higher than the US. One online source, quoted $15-$25 per hour or an average of $20 for an Australian nanny. Some of the new questions this year were designed to determine how additional training and experience affects salaries.
Comparisons were made back to the 2012 INA Nanny Salary and Benefits survey to highlight trends.
Only 8% of responders were live-in nannies, a trend we have definitely seen in Arizona, where live-in nanny placements have become increasingly rare. Also not surprisingly, 85% of respondents have some college education, and three fourths work full-time. The percent of full-time nannies is up 7% since 2012. Happily, 67% have a written work agreement in place, but this number goes up to 80% if they were placed by a ‘brick and mortar’ agency like Caring Nannies. Caring Nannies sees a written working agreement essential for long term satisfaction and longevity in the nanny/family relationship. However, only half of the respondents reported that what they’re actually doing on a daily basis matches their written list of duties.
Reporters included 38% who described themselves as nanny/house managers. 72% have more than 5 years of experience in the profession.
Additional salary findings-
Where are nannies finding their jobs?
39% got their current job through brick and mortar nanny referral agencies, and 34% online, a 10% increase from 2012.
The INA tells us that “Survey Design and Analysis’ concluded that improved economic conditions are evident in the nanny industry; with higher hourly rate, more bonuses, more full time work.” So, most families are paying their nanny appropriately, according to the survey.
They see technology changing the industry via greater use of online classes, online job postings, and more families paying their nanny via payroll services. Education level and experience of nannies and most aspects of the nanny job have stayed constant since 2011.
See the complete survey at 2014_INA_Salary and Benefits Survey.
What are the pros and cons of using an online nanny site vs a nanny agency? Your greatest concerns in life revolve around your children and home. When you need some extra help at home, a nanny or babysitter, how should you go about finding the perfect one, the one just right for your family?
Should you go with a ‘do-it-yourself’ online site? Or hire a service to do the sleuthing for you. What are the pros and cons of using an online nanny agency versus a full service agency? We checked with some experts in the industry and have some pros and cons to help you decide which way is best for your family.
Complete control. An online company gives parents complete control over the process. Some parents feel that they know their needs and their family better than anyone, and want to do it all themselves.
Price. An online service is much less expensive initially than an agency. Some online companies charge only $45 per month and a Phoenix nanny agency can be anywhere from $800 to $3,500.
Candidates. There are lots of candidates to choose from. There are outstanding, experienced candidates mixed in with others. Experience levels vary greatly. For example, Care.com requires candidates to have worked in three different homes at least one time each. Most ‘brick and mortar’ agencies require a minimum of one to two years experience outside friends and family.
Convenience. Since it’s all online, a parent can do a lot of the work after hours.
Cons of an online service
Another comment was, “I didn’t realize all the stuff that ultimately fell on my plate.”
And again, “I had no idea that they don’t even meet the nannies. They have a lot of resumes but I gave up after a while. It was like finding a needle in a haystack.”
Pros of a Full-Service Agency
Streamlined Hiring Process: An agency has the ability to determine your needs and send candidates for interviewing within a day or two. Judi Merlin of A Friend of the Family Staffing Corporation in Athens, Georgia, tells us that her vetting process for nannies takes 15-20 hours. “We have found that only 1 in 10 applicants successfully complete our process,” she adds.
There for you during and after the placement. One of the most valuable benefits of going with a nanny agency is being able to work with one person who will guide you through the process. One family in the Breedlove survey stated: ” I liked being able to do a lot of the work online to save time. But I thought most of their nannies were un-hireable and I didn’t have anyone to call when I needed help.” Mimi Brady of Westside Nannies in Los Angeles tells us: “Most agencies always provide ears to listen, even after a nanny has been placed, and this can be extremely helpful in working on glitches regarding training your new nanny and miscommunications.”
Back-up help and support. If a family uses an agency, they can call for a last minute substitute sitter in case of an emergency. If a placement doesn’t work out, most agencies guarantee the placement for three months.
If you have any questions about the process of finding just the right nanny or babysitter for your family, we’re glad to help. You can give us a call at 480-946-3423 or fill out a Family Application to start your personalized search today.
Cons of a Brick and Mortar Agency
Price. It is definitely more expensive to hire a nanny or babysitter though an on-line service, but time and having a stress-free experience are more valuable to many families than the money they would save.
Loss of control. Some parents prefer to be in charge of the whole process themselves.
Pros of a Do it Yourself Website
Each family’s budget, time constraints and priorities are what will determine the best way to go about hiring a nanny or babysitter. The bottom line for every family is the safety and well-being of their children.